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Creating High Profit/Low Maintenance Special Events

Wednesday, July 24 – 6:30 to 8:00 pm with Susan Madon & Rachel Bourke

When you create a gala, road race, walk-a-thon or any other charity function you and your committee should first ask these three fundamental questions:

  1. What is our net fundraising goal?
  2. How do we ensure our expense ratio is low?
  3. How difficult will it be for us to raise this money?

From there come all the other questions and their answers, from the sublime to the truly ridiculous.

Susan Madon and Rachel Bourke have been responsible for literally hundreds of fundraising events ranging from walk-a-thons to golf outings to US million dollar galas to scavenger hunts and many, many more...

Susan is the Interim President of the AFP-Hong Kong Chapter and President of Minerva Non-Profit Management Consulting.  Her special events experience includes: (New York City) The Alfred E. Smith Foundation which raises USD $5Million in 1 dinner, The Inner City Scholarship Fund, Catholic Charities, The French Institute-Alliance Franςaise, and the American Heart Association.

A native of Hong Kong, Rachel is well known for her special event management expertise working with such fine charitable organizations as Mother’s Choice, the Hong Kong Breast Cancer Foundation, The American Women’s Association, Changing Young Lives, and a host of others both in Hong Kong and in the US.  Rachel is especially strong at pulling together volunteer committees

This will be a very practical session.  So don’t be afraid.  Bring your questions.  Susan and Rachel will answer them to the very best of their collective abilities.  Anything they have come across they will help you find the answers!

Date:         July 24, 2013

Time:         6:30 – 8:00 p.m. – Beginning Promptly

Location:   Capstone Education Center, 5th Fl Phase 1, Taiping Tower, #8 Sunning Road, Causeway Bay

                     (CSB MTR, Exit F) Near Lee Gardens and Leighton Road

Fee:            $180 AFP & HKCSS Members, $200 guests

 Seating is limited so book early to avoid disappointment!

About AFP Hong Kong  - The AFP Hong Kong Chapter's mission is to foster growth and development of fundraising professionals and promote high ethical standards in the fundraising profession in Hong Kong.  AFP Hong Kong Chapter has regularly scheduled educational programs and workshops featuring professional speakers and topics relevant to our fundraising work.  We also offer networking opportunities, such as social and drinks gatherings, to share experience and knowledge of fundraising.  For more information about the AFP Hong Kong Chapter please visit



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Position ______________________ Organization ___________________________________

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Cheque amount HK$ ___________ (Cheque Number _____________)

Please e-mail your registration form to and bring your check

Cash or check payment will be accepted at the door.

Please make cheques payable to: The Association of Fundraising Professionals (Hong Kong Chapter) Limited.

For additional information, contact Ralph Leonard (Program Director, AFP Hong Kong Chapter) at or 9162.6036